About Us

SmoothDaily was born in a small Brooklyn apartment, out of pure frustration. Our founder, Emma Caldwell, spent years going through the same routine as millions of women — razors that left nicks and irritation, chemical creams that burned as much as they worked. After one particularly painful experience with a drugstore hair removal cream left her skin red and raw for days, she decided enough was enough.

Emma spent the next year researching gentler formulas, testing ingredients, and working with dermatology-focused labs to create something different: a pain-free, spray-on formula that actually respected sensitive skin instead of punishing it. No more guessing games with harsh chemicals. No more dreading hair removal day.

In 2025, SmoothDaily launched from that same Brooklyn apartment — one kit, one mission: smooth skin without the suffering. Today, thousands of customers across the U.S. trust SmoothDaily for a routine that finally feels as good as the results look.

We're not a big beauty conglomerate. We're a small team in New York who believes self-care shouldn't hurt.